12.Mar.2012 E-commerce 3.0
Did you know that e-commerce was invented back in 1979 by one certain Michael Aldrich, even before the first web browser existed? Funny isn’t it? In fact, its mere function at that time was to provide the customer with a form to fill in only to be sent back to the merchant. Making the move [...]
31.Oct.2011 How to launch a (successful) eshop – part three
After two previous guidelines, which can be found here (first part) and here (second part), this is the third part in this eshop tutorial trilogy. This last (but certainly not least important) part will cover the three most important aspects of your shop right after the launch: logistics, customer care and marketing.
17.Oct.2011 How to launch a (successful) eshop – part two
Welcome to the second part in this guide on how to create your own online mercantile success story. The goal, again, is not to provide you with an A-Z guide on how to do it, but more or less provide you with a few guidelines based on customer experience feedback and case studies over the [...]
25.Sep.2011 How to launch a (successful) eshop – part one
You’ve probably seen a lot of guides like this one, which is normal since e-commerce is present everywhere nowadays. On the other hand, this one might actually be the one you’ve been looking for all these days. It’s plain simple, I’ve now been an active professional in the e-commerce sector for several years now and every [...]
30.Aug.2011 Today’s Mercenaries
Has it ever struck you that nowadays wars in the West are not fought on country level, but on corporate level? Just look at it this way, ennemies are replaced by competitors, customers and prospects are won one contract at a time, arguments replaced the weaponry and so on.